Young. Modern. Graphic. These were the guiding words used to inspire the logo designs for RC Homes's newest model homes: The Grove at Merced and The Dawson. I worked with RC Homes to develop a branded template to use for all of their models going forward that would promote unity between projects, but also allow for individualization based on the project.
For The Grove at Merced, we featured a graphic depiction of an orange grove to suggest the green, lovely nature of the area, and the close-knit community therein (and of course tip a hat to the name itself). For the Dawson, situated in a trendy area of Long Beach, we sought to replicate the modern art abstraction typical of art in the area. We used colors from the model itself to create a mosaic that represents the project and the spirit of the area!